B'twin's new bike - Boat 
School project, we had to do an ad campaign about new b'twin's bike, a cargo bike.
We have chosen to target families, especially children, since it is a means of transport for children but used by parents.We brought this adventure side that appeals to children with a visual of a boat and the name "boat".

We also did a second choice to target professionnals, by showing specifics of the bike, like his max weight or capacity.

Enjoy !